5 Ways to Increase Conversions on Landing Pages

Landing Page

Landing pages are one of the methods used to turn website visitors into actual customers. What makes a good landing page? How can a brand convince the visitor that it is in their best interest to fill out a form and move on to the next level of involvement?

One of the main things to remember is that you only have one chance to create a really good first impression, so plan your landing pages well. Here are some basic tips on how to build a landing page that will help your visitors along on their journey to brand involvement:

Keep it clean and simple

Users like a clean page with a concise message. So, both graphics and content should be kept to a minimum. There should be a logical sequence to the sections, and the form should be kept as short as possible. As the content is crucial, keep your graphic design simple and airy, with appealing colors. Avoid shades that might be depressing or heavy.

Grab attention at the get go

Your headline and sub-headline should rivet readers by telling them what your brand can do for them. Keep your headline short (about 10 words) but make your message punchy and incisive. If your visitor wants to read the rest of the landing page, all the better. But if not, make the beginning strong enough to send them directly to a powerful CTA.

Make every word count

Content on a landing page is crucial. Make sure your prospective client is the focus, rather than your product. Discuss what the prospect is lacking and how your product can resolve his or her problem. Supply testimonials of satisfied customers who describe how they used the product to resolve their problem. A testimonial can take the form of a video, in which the customer describes ways their company used the brand product to develop their offering.

Create a killer CTA

Ultimately, you want all roads to lead to the CTA. Make the button noticeable by enlarging it and coloring it. Make the CTA compelling: Avoid boring CTAs like “read more” or “submit.” If you can, mention the value you are offering in the CTA.

“Contact Us” details

Landing pages should include ways to contact your company, whether it is an email, telephone number or live chat option. The role of the landing page is not just to create one-time value but rather to generate an ongoing, trustful relationship that will lead to a loyal, long-term customer. Encourage your prospective customer to contact you and initiate a dialogue.

5 Killer Mobile Marketing Strategies

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Here ares some interesting statistics: The average American checks their phone every twelve minutes. And according to Pew Research Center, 95% percent of Americans own a cell phone and 77% of those mobile devices are smartphones. Factually, your potential consumers can most often be found on their phones. Which means, you need to develop a highly effective mobile marketing strategy that successfully engages your audience with the right message just at the right time.

Here are five tips on how to create successful mobile marketing strategies:

Combine social media, apps and ecommerce

Your audience doesn’t stay in one spot. It is busy browsing and moving from one social media outlet to the next. From desktop to smartphone to tablet and back again. Convey a cohesive and consistent message at every touchpoint so that your brand will be recognizable wherever your target audience is at any given moment. Both Pinterest and Instagram enable customers to browse and purchase items in-app within seconds, offering a quick and seamless shopping experience.

Personalize your advertising

While it is important to convey a consistent brand message across platforms, it is no less important to personalize your appeal. Access to deep data about your potential customers’ interests enables you to customize your approach. For example, if you know you are dealing with a Millennial whose leisure time hobby is trekking, you can send them a personalized offer for trekking equipment. Or as a travel service provider, you can offer a potential customer who has just read an article about Mexico, a  special vacation package to Acapulco.

Location-based advertising

Advertising based on location is even more effective. It takes the personalization aspect a step farther. Taxi apps use GPS to connect a driver to a potential passenger in real time. You can send your customer an ad offering 50% off on a favorite product just when they are passing by your store. Some algorithm-based marketing systems pinpoint location- and time-based advertising opportunities, enabling you to find your target audience at exactly the right moment.

SMS based marketing

Another popular aspect of personalized advertising is mobile SMS marketing. On an average, the SMS open rate is around 97%, making it the optimal channel to reach your customer on a one-to-one level. Based on smart data, you can offer your potential buyer a product that you know they want at a special price. The SMS is short and to the point, without unnecessary hassle or too many words.

Understand your mobile audience

While the smartphone is ubiquitous and may constitute a fairly obvious marketing channel, your advertising must be both targeted and sophisticated. Keep in mind that your audience, whether it is Millennials, Gen Y or Gen Z, is mobile and social media savvy. They have little patience for run-of-the-mill marketing appeals that take more than a few seconds to read. To really involve your audience, make your advertising original and fresh, and never stop innovating.    

Digital Marketing Predictions for 2019

Marketing approaches have evolved dramatically in recent years. Marketing has become almost completely digital – that’s a fact of life. But now it’s time for the next stage, which could be described as technological marketing.

Concepts which have to date been associated with IoT, autonomous vehicles and futuristic high-tech are becoming an integral part of today’s marketing strategies. With 3.4 billion people worldwide identified as social media users, the perception of social media as the optimal arena for advertising is a no brainer. But strategies are changing and technology is about to claim a central role. Let’s examine how:

4 Key Tech Trends to Adopt this Year

Artificial Intelligence

Artificial intelligence (AI) analyzes data from social media platforms and blog posts to understand consumer behavior and search patterns. Merchants can then customize advertising according to specific customer habits and locations.

AI also offers information and tips to users by entering conversations. It serves as the basis for chatbots, as well as for personalized advertising. The result is one-on-one interaction and greater consumer involvement.

Chatbots

Chatbots, which are based on AI technology, use instant messaging to chat in real-time with your customers or website visitors. Chatbots are steadily gaining popularity. According to recent research, 1.4 billion people are already interacting with chatbots, and the global chatbot market is projected to reach $1.25 billion by 2025. 80% of businesses say that they are already using or plan to use chatbots by 2020.

Why are chatbots so popular? Customers like interacting with chatbots because they provide immediate and accurate responses and have complete recall of their entire buying history, These virtual assistants offer an excellent personalized customer experience, and can also promote certain services and products.

MIcro-Moments

According to a recent study, users spend an average of 3 hours and 35 minutes on their smartphones every single day. But the reader’s average attention span is only a few seconds. This means that any form of advertising on this device must be short and sweet.

Google describes Micro-Moments as a consumer behavior which conveys a personal and concise marketing message at precisely the right moment. This kind of one-on-one messaging is an excellent way to nurture customer loyalty and ensure return customers.

Voice Search

The use of voice search and voice commands is growing as mobile users increasingly access information online while on the go. A total of 35.6 million Americans use this service at least once a month and by the year 2020, 50% of all searches will be voice searches. Voice search requires digital marketers to change strategies. Unlike online searches, which generate many pages of results, voice searches only provide the top, most relevant answer to a query.

Digital marketers will need to optimize their content to accommodate the requirements of voice searches. Natural conversational language is recommended for this type of search, and longer phrases or full sentences are more effective than short key words.

The increasing use of voice search will undoubtedly have a significant impact on digital marketing strategies in 2019.

Technology Paves the New Digital Marketing Path

Your customers are technologically savvy, which means they are expecting an automated customer experience that is personal, quick and sleek. To gain a competitive edge, you must develop an interactive relationship with your customers using the most sophisticated tools available today.