6 Common Website No-Nos and How to Fix Them

User experience

You are undoubtedly aware that your website is the face of your brand and one of the primary forms of contact with both veteran and new customers. So you have probably put a lot of thought and money into making it as attractive as possible for your target audience. Then why are your conversion rates so low? Let’s examine some issues that can drive prospective customers away and discuss ways to correct them:

Confusing user experience 

One of the most crucial issues today is to provide your visitors with an easy journey on your website. (Just so you know – this principle applies to every device your customers use, from laptops and tablets to apps and smartphones.) Navigating your website should be smooth and quick. Lead your prospective consumer to where you want them to be as seamlessly as possible, with a maximum of two clicks. Any more than that and you’re likely to lose them.

Outdated graphics

One of the most common problems in the digital age is that website “fashion” evolves rapidly and a website that looked innovative and sleek only a couple of years ago may seem dowdy now. Users will engage with a website that features graphics and design that appeal to their tastes, and won’t even bother to go into a website that looks dated. Consumers also dislike clutter. They want to reach their objective without going into visual overload or getting lost among a plethora of banners and offers.

Technical problems

Website visitors are deeply annoyed when they encounter technical errors such as 401 (Unauthorized), 403 (Forbidden), 404 (Not Found) and 500 (Internal Server Error) pages. For various reasons, the user is typically unable to access a web page, which can be a very off putting experience. Many of these errors are fairly easy to repair, and you should get your IT team or an external consultant involved in resolving them.

Payment hurdles

Even if your cross-border website is attractive and easy to navigate, if you fail to provide an easy checkout process, you may fall victim to shopping cart abandonment. Provide as short a checkout form as possible with local payment preferences, from regional credit cards and e-wallets to alternative payment methods and debit cards. Generate customer trust by being transparent about conversion rates and local taxes.

Ineffective SEO 

Search engine optimization (SEO) is a vital tool that keeps your website high up in the search engines. It is important to keep up-to-date with your industry’s keywords and use them correctly. Whether you have an in-house SEO expert or hire an external consultant, make sure to keep following the most recent trends.

Insufficient content 

Content is crucial to get the right message across and increase conversions. You have probably invested much thought in providing concise but attractive copy about your products and services. While engaging messaging about your offerings is crucial, it is not enough. Google likes quality content and so do your customers. By regularly generating interesting and informative new content on your website, you are establishing yourself as an industry leader and promoting ongoing involvement with your brand.

 

4 Steps to Link Building

One of Google’s algorithms determines that the more top-quality websites that link to any given website, the better and more reliable that website is. Thus, if a website links to yours, it is to be considered a form of recommendation for your offering.

In theory, this makes sense, but over the years some web promoters learned how to “cheat” the algorithm and build bogus links that boosted their rankings. Google’s Penguin update mostly put a stop to this type of spamming. So how do you build the kind of cooperation Google favors? By working with the algorithm.

 4 Ways to Work with the Algorithm

Offer attractive content
What is a key tool in organic promotion? Good content. Content refers not only to articles, reviews and blog posts – this term also includes videos, infographics and other other attractive visual means. Content should not be uploaded for its own sake. It should be thought-provoking, relevant and offer a special “twist,” which can serve as a hook for your audience.

Target the right audience
The type of audience that will be willing to share your link is most likely made up of businesses that operate in a related field or are interested in the area that your content addresses. Nurture cooperation with these businesses and try to develop mutually beneficial connections. In this day and age, when most consumers seek reviews and opinions on social media before making a purchase, influencers can have a major impact on your brand and the amount of effective traffic coming into your website. Convincing relevant influencers regarding the relevance of your content can serve as a major impetus for your sales.

Keep the links relevant and alive
Don’t try to circumvent the algorithm. Make sure that links are placed in websites that are relevant to your field. If you deal in online payments, don’t have your link placed in a gardening website.

Make sure links leading to your website are live. Sometimes, due to changes that you have made in your website, links leading to it may cease to be functionable. Review these links every so often so that they continue to lead to the right pages. Broken links make your website seem unprofessional.

Become a thought leader
One way to make a name for your website is to position yourself as a thought leader. Make an effort to take part in discussions on online forums and social media that relate to your industry, and add a link to your website with your post. Be sure to sound professional, and offer constructive advice when possible.

Get ready for the long haul
The vast majority of websites do not hit the top of the search results overnight. Google has its algorithms and rules, and if you want your website to soar, it is best to stick to the guidelines. However, by doing the proper research and thinking out of the box, you will eventually reap the fruits of your efforts.